Ad spend with a paper trail.
I’m Bhavin Barad. Senior Manager, Media at WPP Media. I plan the spend, then I prove where it went.7+ years running Search, Social, Programmatic and AdOps, now Senior Manager, Media at WPP Media. I plan the spend, then I prove where it went.
Do the maths before the media.
Three checks I run before I touch a budget. You get a rough answer in a minute. The real answers come from your account.
What this doesn’t know: repeat purchases and lifetime value, which can raise what you can afford.
Break-even means zero profit on the first sale.
What this doesn’t know: it’s a self-check, not an audit. I’d verify every answer inside the account.
Answer honestly. Nothing leaves this page unless you book.
What this doesn’t know: your creative, landing page and tracking, which usually explain most of the gap between a range and a real result.
Indicative ranges for India, not live data.
Hot take
Brief me like it’s a campaign.
Pick an objective, set a budget, book a time. It’s the flow you’d use in an ads platform, except it ends in a conversation with me instead of a launch.
One ad-industry story a week, and what I’d do about it.
Brands I’ve worked on, around the globe.
From ₹0.10 clicks to 18 markets.
Seven years of other people’s budgets. Scroll for the receipts.
Your campaign, after the call.
Every client gets a private dashboard here showing months, budget, spend and results. Only you and I can see yours.